The Importance of Choice Architecture
The person who frames the choice has a huge affect on what choice we ultimately make.
Archive for the 'Psychology' CategoryMarketing TechniquesBrilliant. For Limited Time Only!I just finished a great book called Influence: The Psychology of Persuasion by Robert Cialdini. The premise of the book is that we, humans, tend to make decisions based on cues. And while these cues often bring us to correct decisions, the cues can be easily manipulated, and therefore, our decisions can be manipulated. I’ll [...] The Positive Reinforcement ParadoxI got this great comment on my post, People Behaving Badly, that I had to blog about it. It seems that positive reinforcement (though it is nice) has its share of problems. For one thing, you need a continuous supply of ice cream/bonus/favorite meals. And you are conditioning the person to expect to receive a [...] People Behaving BadlyEver wonder why people are so self-fish and unhelpful? Why they’re so angry and bitter? Why people behave badly to each other? Take a look at how their motivated to behave. What Motivates Behavior? Most people think that there are only 2 factors that motivate behavior: reward and punishment. Simply put, a reward encourages behavior [...] |
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